Burton-on-Trent · Swadlincote · Uttoxeter
More people finding, trusting, and choosing your business.
I’m Chris Towland. For more than 20 years I’ve helped small, local businesses get more customers — combining modern websites, AI tools, review marketing and local advertising, without the jargon.
20+ yrs
local marketing
Marketing has changed.
The goal hasn’t.
When I started, businesses relied on newspaper adverts, printed directories and leaflets. Today, customers find businesses through Google, websites, reviews, social media and AI-powered search.
The tools have changed. The goal has stayed exactly the same: helping local businesses get more customers.
When you work with me, you deal directly with me — no call centre, no account manager, no different person each time you get in touch.
How local customers actually decide
The Local Business Growth Cycle
Every successful local business follows this journey. If any part is missing or weak, potential customers drop out — and never become paying customers. Hover or tap each stage.
People discover your business through Google, local advertising, social media, referrals and more.
If this is weak:
Nobody knows you exist.
...then back to Get Seen
You don’t need to guess where you’re losing customers.
The Free AI Growth Plan gives you a personalised review of your current online presence — what’s already working, what may be costing you enquiries, and what’s worth doing next. I read every report myself, and there’s no obligation to do anything with it.
Fixing the weak links
Three ways to strengthen your Growth Cycle
Stage 1 — Get Seen
Local Advertising
Reach over 5,300 local subscribers through the InBurton Insider newsletter, the InBurton website and the Loving Burton Facebook page.
Via InBurton Insider
Learn moreStage 2 — Make a Great First Impression
Website Design
A modern, professional website that explains what you do clearly, builds confidence, and makes the next step obvious — not just another brochure site nobody reads.
5-page sites from £497
Learn moreStage 3 — Build Trust
Review Marketing System
Get more Google reviews, reply to every one automatically, display your best on your website, and turn them into social content — all four pieces, working together.
Buy the bundle, or each part on its own
Learn moreStage 3 in action — Build Trust
What local business owners say
“Chris has been fantastic throughout the whole process of opening my new podiatry business — creating the website in exactly the way I imagined, and always happy to tweak it when I wanted to change something. He's also given me excellent marketing advice around social media and Google adverts. Highly recommend all of his services.”
Barney Foster
Podiatry business owner
“I've been happily using Chris's marketing services for my driving school for over 15 years. Chris designed and manages my website, looks after the SEO so it ranks well, and does other local marketing for me. When I started there was just myself in the business — I've since expanded to three instructors, with no need for any other marketing outside of what Chris does.”
David Adams
Driving school owner
“Chris has helped us with our marketing for a number of years — building our email list, producing and sending twice-monthly newsletters to our 6,000 subscribers, and setting up Facebook adverts to promote events and offers. We'd be very happy to recommend Chris to any other business.”
Peter Coon
Local visitor attraction
Why work with me
Personal Service
You deal directly with me from the first conversation onwards — no call centre, no account manager, no different person each time.
20+ Years of Experience
I've helped small businesses adapt through every major shift in local marketing, from printed directories to AI-powered search.
Modern Technology
The tools and techniques I recommend reflect the way customers actually find and choose businesses today.
Local Knowledge
I understand Burton-on-Trent, Swadlincote, Uttoxeter and the wider Staffordshire and Derbyshire business community, because I live here too.
Honest Recommendations
I'll tell you when I think an idea is worthwhile, and when I don't. I won't recommend a project unless I believe it'll make a meaningful difference.
A bit about me
Your business succeeds, my business succeeds.
I live in Burton-on-Trent and have strong links with the local community — the businesses I work with are my neighbours, not accounts on a spreadsheet. When your marketing works, you get more customers and I get to keep doing the work I love. That’s the only kind of growth I’m interested in.
More about me